At We Do Ethical, we are dedicated to fostering sustainable development and promoting ethical practices across the globe. Since establishing in 2009, with over 15 years of experience, our consultancy empowers businesses, organisations, and individuals to implement robust corporate social responsibility (CSR) strategies that align with global sustainability standards. Our mission is to create a world where ethical choices drive positive outcomes for people, communities, and the environment.

Our CSR framework is rooted in the United Nations Sustainable Development Goals (SDGs) and encompasses the CSR Accreditation (CSR-A) Four Pillars Framework, ensuring that our initiatives contribute to a more sustainable, equitable, and prosperous future. The CSR-A framework provides a structured approach to social responsibility through its Four Pillars: Environment, Workplace, Community, and Philanthropy.

1.Environmental Sustainability – Pathway to Net Zero (SDG 6, SDG 12, SDG 13, SDG 14, SDG 15)

WeDoEthical.org is committed to minimising environmental impacts through comprehensive carbon reduction and offset strategies. Our initiatives include:

ESG Onboarding Programme: We assist businesses in creating clear net-zero pathways, reducing environmental footprints, and implementing workforce wellbeing days. This initiative integrates carbon footprint assessments, workforce education, and sustainable business practice recommendations to help organisations drive meaningful environmental change.

Tree Pledge Programme: Every tree pledged contributes to alleviating poverty and hunger for families, fostering biodiversity, and supporting local wildlife in Commonwealth countries across Africa. This transformative initiative is driven by our dedicated community of monthly supporters, building a brighter, more sustainable future for people, the planet, and animals.

Kick Out Carbon Initiative: We believe that sport has the power to drive meaningful environmental change. That’s why we have partnered with the sports industry to facilitate the ‘Kick Out Carbon’ Initiative, collaborating with agents, clubs, and organisations to embed sustainability into the heart of sport. Through this initiative, stakeholders pledge to plant trees for every player transfer, player goal/win, or match day ticket sold, helping to offset carbon emissions while inspiring a greener future. By integrating sustainability into sport operations, we are leveraging the global influence of sport to create measurable climate action and drive positive change across the industry sector.

Water Stewardship Initiatives: We help organisations and communities to improve water quality and implement water conservation strategies to reduce water overconsumption and improve wastewater management to protect global water resources.

Ocean and Marine Conservation Initiatives: Through our Litter Picks and Beach Clean initiatives, we actively engage businesses and communities in marine conservation by reducing plastic pollution and supporting river and ocean sustainability projects both locally and internationally.

2. Workplace – Wellbeing, Equality, Fair and Ethical Labour Practices (SDG 3, SDG 4, SDG 5, SDG 8, SDG 10)

We champion ethical labour policies that prioritise workers' rights, fair wages, and safe working conditions. Our services encompass:

Workforce Wellbeing Activities: Our curated activities are built on the NHS's Five Steps to Mental Wellbeing whilst empowering individuals and organisations to take meaningful action on pressing social and environmental issues.

Nurture Programme: We provide educational workshops and projects working with young people from primary schools to higher education. Additionally, we offer student work placements to provide hands-on working experience, helping to bridge the gap between education and employment opportunities.

ESG Reporting and Consultancy: We provide expertise in ESG reporting, carbon emission measurement, reduction, and offsetting, procurement, recycling, up-cycling, and public relations. By tailoring holistic strategies to our clients' unique needs, we empower them to thrive through sustainable practices while combatting pollution.

Women's Empowerment and Inclusive Economic Growth: We support mentorship and leadership projects and programs for women and underrepresented groups in all industries, helping businesses close the gender pay gap and increase diversity in leadership.

3. Community – Storytelling, Fair Trade and Ethical Sourcing (SDG 1, SDG 2, SDG 9, SDG 11, SDG 12)

As advocates for community cohesion, we work with a multitude of organisations to ensure their communities and supply chains uphold ethical and sustainable practices. Our commitment includes:

Ethical Media Initiatives: Recognising the transformative power of storytelling and its role in shaping lives beyond professional achievements. Our initiative highlights the personal journeys of individuals across various industries, providing insight into their challenges, triumphs, and core values. Through exclusive content, community events, and outreach programmes, we create opportunities for meaningful engagement, inspiring others to pursue their ambitions and overcome adversity. Working with a multitude of major brands, digital platforms, global streamers, and international broadcasters. Whether it’s documentaries, sport, news, podcasts, or live events, we collaborate with industry leaders to amplify impactful stories that drive social cohesion and promote positive change.

Ethical Procurement Policies: We assist organisations in implementing initiatives and responsible sourcing strategies that support local economies, human rights, and environmental stewardship by choosing suppliers with reduced GHG emissions.

Sustainable Agriculture and Food Security Initiatives: Through a four-year agroforestry training programme, we work with businesses and communities to implement regenerative agriculture practices that support food security and ethical food sourcing to enhance global food security.

4. Philanthropy – Diversity, Equity, Impact Investment, and Inclusion (DEI) (SDG 10, SDG 16, SDG 17)

We Do Ethical believes that diversity and inclusion are key drivers of sustainable success. We are committed to creating equitable opportunities within our operations and helping our clients build inclusive workplaces. Our initiatives include:

Community Outreach and Awareness Initiatives: Through participation in tree pledges, community outreach, and awareness initiatives, individuals and organisations become eligible for our esteemed Ethical Awards—honouring those who make a profound and lasting impact.

Governance and Ethical Business Leadership: We provide ethical governance training and advisory support for businesses, helping them strengthen transparency, anti-corruption measures, and responsible decision-making.

Guidance on Ethical Financial Practices: We help organisations explore ethical banking, responsible procurement, and sustainable financial decision-making that align with corporate social responsibility goals.

Support for Sustainable Business Models: We assist businesses in integrating ESG principles into their financial strategies by identifying responsible funding opportunities and ethical procurement policies.

Investor Education on Sustainable Business Practices: Through workshops and training, we raise awareness of ethical and sustainable finance principles, equipping businesses with the knowledge to make socially responsible financial decisions.

Our Commitment to a Better Future

At We Do Ethical, we are committed to ensuring that businesses, organisations, and individuals actively contribute to a more ethical and sustainable future. By embedding CSR into our core operations and empowering our partners to do the same, we drive meaningful change on a global scale.

We Do Ethical

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) Statement

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