We Do Ethical

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Ethical Awards. 

Be the change.

Are you a changemaker?

Since 2014, we have cultivated a distinguished community of changemakers, united in their commitment to advancing a more sustainable world. Through participation in tree pledges, community outreach, and awareness initiatives, individuals and organisations become eligible for our esteemed Ethical Awards—honouring those who make a profound and lasting impact.

Becoming part of this prestigious movement is open to all, and the rewards are truly exceptional. Winners are presented with an exclusive ethical hamper valued at £1,000, alongside the distinguished opportunity to become a brand ambassador for change. Furthermore, they gain privileged access to exclusive events, collaborating with leading charities and influential partner organisations throughout the year.

Join us in this transformative journey, earn well-deserved recognition for your contributions, and elevate sustainability to new heights.

What are the award titles?

Become a business legacy partner?

How are the award titles scored?

Tree Pledge Activity:
Make an Impact – Collect tree planting pledges that remove pollution and change lives.

Outreach Activity:
Support Outreach & Clean Up – Send essential toiletries via our Amazon wish list or start your own initiative. You can also join a local litter pick or organise one in your community. Be sure to include your name in the sender details!

Awareness Activity:
Spread the Word – Share your actions through press and social media to inspire others. Don’t forget to tag us for a shout-out! @WeDoEthicalOrg #WeDoEthicalAwards

A platform for purpose

Since 2014, we have built a thriving community of change-makers dedicated to creating a more sustainable world. By taking part in tree pledges, community outreach, and awareness initiatives, individuals and organisations become eligible for our prestigious ethical awards;celebrating those who make a real difference.

Joining is simple, and the rewards are truly exceptional. Winners receive an exclusive ethical hamper worth £1,000, along with the opportunity to become a brand ambassador or legacy business partner. Plus, they gain access to inspiring events in collaboration with leading charities and partner organisations throughout the year.

Be part of this transformative movement, get recognised for your impact, and take sustainability to the next level!

Meet our ethical award winners!

Congratulations to all of our Ethical Award winners, who have beentaking part since 2014.

What are the optional Miss England Award Rounds?

Ethical Queen Award

The Ethical Queen Award celebrates sustainability, creativity, and environmental impact. Originally introduced in 2007 by Miss England National Director Angie Beasley as the 'Eco Award Round,' this initiative encourages contestants to embrace ethical fashion by designing stylish outfits made from recycled materials. Many source clothing from charity shops or repurpose materials, showcasing innovative green creations on the catwalk.

In 2014, sustainability expert Kelly Levell, founder of We Do Ethical, expanded the initiative by introducing a tree-planting pledge alongside the fashion design challenge, marking a decade of partnership with Miss England. As head judge, Kelly sets the annual theme, ensuring contestants continue to promote ethical fashion while making a tangible environmental impact. Learn how to repurpose your own clothing! View award finalists fashion tutorial videos here! 

See All Finalists 

Publicity Award

This award goes to the contestant who generates the most media exposure for themselves and the final event venue. Chosen by the venue, the winner is recognised for outstanding press coverage, social media engagement, and public outreach. It’s a powerful platform to raise awareness, advocate for change, and amplify important causes.

Beauty With A Purpose Award

A key part of the competition. Contestants are invited to raise funds for Miss World Charity www.beautywithapurpose.com and suppport their local charities by using their titles for a purpose. Contestants are given the challenge of raising awareness & funds in their own area, often with a prize for the top fundraiser.

The Miss England finalists have raised hundreds of thousands of pounds over the last few years & funds have been spent here in the UK on specially adapted wheelchairs & mini buses, a holiday home in Finlake Holiday park and sensory equipment for special needs schools & lots more. Click here to see just some of the projects Miss England has supported over recent years ; https://www.missengland.info/beauty-with-a-purpose/ 

Bare Face Top Model Award

Finalists were invited to submit a photo of themselves WITHOUT MAKE UP for the first time ever in 2019 and post this on their own social media to enter this round. The first ever BARE FACED TOP MODEL winner in Miss England was REBECCA GORMLEY – Miss Newcastle Upon Tyne.

Talent Award

A search for the most talented female in Miss England! Contestants are invited to submit a 2 minute video of themselves performing their talent. It must be entertaining. Lisa Powell, Miss England Choreographer, alongside Angie Beasley, Director, usually select a shortlist. In 2018, the Talent award was so difficult to judge that the organisers awarded TWO winners with the Miss Talent award title.See the Miss England You Tube Channel for the Talent videos The winner of the 2019 talent round is shown here 

TV Presenter Award

With the finals of Miss England in sight, the finalists will have a round to demonstrate a short video presentation or bring a guest to interview them in professional TV studio style! The contestants will be filmed and given tips for content preparation in presenting their own 5-minute TV programme. Out of this, the contestants will gain a valuable showreel and coaching to help harness their public speakingskills and master the world of TV presenting.

Miss England is keen to promote the importance of staying fit and healthy. At the Semi & National Final, contestants are invited to take part in a Sports Round to find the fittest girl in the Contest. You can see a video here of the type of fitness you can expect.

Sportswomen Award