We Do Ethical Awards. 

For a greener planet.

Are you a changemaker?

Each year, we build our community of changemakers for a greener planet. Tree pledges, community outreach and awareness efforts are included to earn a prestigious ethical award.

It's simple to enter and be recognised as a changemaker. Prizes include an eco hamper worth £1k and brand ambassadorship, joining exciting events with associated partners and charities throughout the year.

What are the award titles?

We Do Ethical Human Award

We Do Ethical Child Award

We Do Ethical Business Award

We Do Ethical Education Award

We Do Ethical Queen Award
(Miss England Award)

We Do Ethical King Award
(Mr England Award)

How are the award titles scored?

(percentages towards overall award title score at the national award gala)

70% - Tree Pledge Action:
Collect tree planting pledges that remove pollution and change lives.

15% - Outreach Action:
Send toiletries for via post or use our wish list link.
Join our litter-picks and beach cleans or start up your own in your local area.

15% - Awareness Action:

Share your action with the world via press and on social media,
making sure to follow, mention and tag in all posts for shout outs! @WeDoEthicalOrg #WeDoEthical

Become a legacy business partner

Thanking your business for supporting our ethical awards. We plant a tree with every 50p received, giving you an instant return on your investment. With the value of knowing how many trees you've planted and the amount CO2 they'll offset, you can rest assured that you're positively saving the planet from pollution.

For more info, please view our Ethical Awards Media Pack.

How do I enter?

Please register yourself or organisation using this form and get started in three simple steps:

1. Start your 'Fundraiser' to get tree planting.

2. Send us items via our Amazon wish list for our outreach projects.
(make sure you include your name in the sender details, so we know you sent it)

3. Share your photo from our instagram grid for the most awareness.
Find it & share with the hashtag: #EthicalAwards

A platform for purpose

Since 2015, we've loved running our annual ethical awards to recognise changemakers who are using their platforms for purpose driven causes helping people, planet and animals.

Collecting tens of thousands of pounds for worthy causes to date. Our changemakers also support our tree planting project to remove pollution and change lives.

Some of our changemakers choose to take part in the Mr & Miss England contest, which could lead to a life changing opportunities and top prize of 100k at the Miss World finals! 


22nd April 2023



We Do Ethical Human Award

We Do Ethical Child Award

We Do Ethical Business Award

We Do Ethical Education Award

We Do Ethical Queen Award
Miss England Award - enter here

We Do Ethical King Award
Mr England Award - enter here

6th May 2023

Hosted at The Leonardo Royal Hotel, London
(Strictly byinvitation only)


(date tbc) October 2023

Hosted by St James's House  
(Strictly by invitation only)


(date tbc)

Hosted by Miss England
(Strictly by invitation only)



Meet our award winners...

Congratulations to all of our Ethical Award winners,taking part since 2014.


What are the optional Miss England Award Rounds?

Climate Changemaker Award

Since 2015, we've loved running our annual ethical awards to discover changemakers who are using their platforms for purpose driven causes to help people, planet and animals. Our changemakers are supporting our Trees To Save The Planet project to tackle our climate crisis and help African families out of poverty and hunger.

Through collecting tree planting pledges our Climate Changemaker Award brings together a diverse range of people to engage with our climate change crisis. Entrants meet like-minded friends, gain confidence, learn new skills, win fantastic prizes and have lots of fun tackling eco-social issues with our associated, supporters and charities. View the Award Brief.

View all tree pledges.

Eco Award

In 2007, the Miss England National Director, Angie Beasley invented the Miss England 'Eco Award Round' as not everyone can afford to buy expensive designer clothes. In this qualifier contestants are invited to get creative and think about recycling. The national finalists are invited to source an outfit made from recycled materials, making sure the outfit looks stylish on the catwalk. Often the contestants purchase clothing from charity shops or gather recycled materials to create some amazing green creations! 

The eco outfits created were judged by Kelly Levell, founder of We Do Ethical, since crowning her first brand ambassador Carina Tyrell back 2015. This year's judging is working closely in association with World against Single Use Plastic - WASUP and PLASTFREE, a new Biodegradable Sanitary Towel. Bhasha Mukherjee has become the Face of the brand in 2020. Link to the FACE OF THE BRAND press page.

 Find out more: https://wasupme.com/

Beauty With A Purpose Award

A key part of the competition. Contestants are invited to raise funds for Miss World Charity www.beautywithapurpose.com and suppport their local charities by using their titles for a purpose. Contestants are given the challenge of raising awareness & funds in their own area, often with a prize for the top fundraiser.

The Miss England finalists have raised hundreds of thousands of pounds over the last few years & funds have been spent here in the UK on specially adapted wheelchairs & mini buses, a holiday home in Finlake Holiday park and sensory equipment for special needs schools & lots more. Click here to see just some of the projects Miss England has supported over recent years ; https://www.missengland.info/beauty-with-a-purpose/ 

Publicity Award

This award goes to the contestant who creates the most publicity for herself and the final venue in the lead up to the final taking place. The final venue usually chooses the winner of this award.

Bare Face Top Model Award

Finalists were invited to submit a photo of themselves WITHOUT MAKE UP for the first time ever in 2019 and post this on their own social media to enter this round. You can see all the Miss England finalists BARE FACED here 

The first ever BARE FACED TOP MODEL winner in Miss England was REBECCA GORMLEY – Miss Newcastle Upon Tyne.

Talent Award

A search for the most talented female in Miss England! Contestants are invited to submit a 2 minute video of themselves performing their talent. It must be entertaining.

Lisa Powell, Miss England Choreographer, alongside Angie Beasley, Director, usually select a shortlist.  In 2018, the Talent award was so difficult to judge that the organisers awarded TWO winners with the Miss Talent award title.

See the Miss England You Tube Channel for the Talent videos

The winner of the 2019 talent round is shown here 

TV Presenter Award

With the finals of Miss England in sight, the finalists will have a round to demonstrate a short video presentation or bring a guest to interview them in professional TV studio style! The contestants will be filmed andgiven tips for content preparation in presenting their own 5-minute TV programme. Out of this, the contestants will gain a valuable showreel and coaching to help harness their skills and master the world of TV presenting.

Sportswomen Award

Miss England is keen to promote the importance of staying fit and healthy. At the Semi & National Final, contestants are invited to take part in a Sports Round to find the fittest girl in the Contest. You can see a video here of the type of fitness you can expect, should you make it through, so you better get fitness training. Click here to see the Miss England 2018 Sports Video

Join our Crowdfunder

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